With nearly a decade of experience in the angling industry -which has allowed them to work closely with some of the world’s best professional anglers - the Guru fishing brand has developed a strong range of innovative products. Guru produces gear that seamlessly merges innovation, value for money and efficiency. The fact that Guru works with the likes of Steve Rinders and Andy Pell shows just how good their product range is – after all; they wouldn’t be able to attract the best without backing themselves up with top products. Guru relies on the know-how of their professional community to make products that meet the needs of the modern fisherman. We believe this is why Guru has become such a sought-after brand here at Allcocks.