The Japanese brand, initially based in Hiroshima, now has headquarters in countries all over the world, began trading under the banner of Daiwa Fishing in 1958. Founder Yoshio Matsui, a passionate angler, set out with only one vision: to create the finest fishing equipment in the world. This stands true today, with the company now a leading name in coarse, carp, sea and predator fishing products. As keen fishermen ourselves here at Allcocks, we know how frustrating it can be to rely on substandard equipment that doesn’t meet your needs. This is why Daiwa is one of the most popular brands we have here in store, so, why not try it out for yourself?